Discover Eastar’s Commitment to Quality Toys

Your Trusted Partner in Toy Manufacturing Since 2009

Eastar Toys has partnered with clients to deliver high-quality toys for over a decade.

At Eastar, we pride ourselves on our comprehensive toy collections and commitment to quality. With over ten years in the industry, we specialize in manufacturing toys that spark imagination and enhance play experiences. Our strategic location in China’s toy production region allows us to optimize supply chains, ensuring that every product adheres to rigorous quality standards while offering competitive pricing. Join us in creating joy through trusted partnerships.

Expansive industrial warehouse interior showcasing steel framework and spacious layout for diverse manufacturing needs.

Tracing Our Growth and Innovation

Explore Eastar’s journey

2009 • Foundation & Start-up | Entering the Industry Through Collaboration

Eastar Toy Factory was formally established in 2009. We initiated an in-depth partnership with a renowned toy manufacturer in Shantou, marking our entry into the plastic toy manufacturing sector. By undertaking the assembly and packaging of popular product lines such as children’s racing cars, Gundam series, and Ultraman series, we laid a solid foundation in production and management for the company’s long-term development.

2014 • Expansion & Upgrade | New Facility and Expanded Capabilities

To keep pace with rapid business growth and increasing market demand, we founded our second processing factory—East-reach. This strategic move not only diversified our product portfolio but also significantly boosted our manufacturing capacity and comprehensive supporting services through workshop expansion, achieving our first major strategic leap in scale.

2022 • Intelligent Manufacturing | Automation and Technological Advancement

In 2022, Eastar underwent a comprehensive strategic upgrade of our production lines, introducing 5 high-performance injection molding machines and 4 precision 2D color printing systems. This investment marked our transition to a large-scale, automated production process from raw materials to finished goods, resulting in a qualitative leap in product quality, production efficiency, and order fulfillment capability.

2024 • Global Outreach | Establishing a Presence in International Trade

In 2024, we officially established a dedicated International Trade Department, opening a new chapter in our global operations. Leveraging our robust manufacturing strength, stringent quality control systems, and competitive pricing, we have successfully become a trusted long-term partner for numerous renowned overseas brands and international retail chains.